As important as clothing may be to the average person, even more important is the cloth that embraces your “swimsuit area.” There are different schools of thought here, ranging from your father and his single-minded whitey-tighty fanaticism to the homeless guy on the corner free-balling it under a pair of sweatpants for less restricted access.
And there are more exotic schools including the devotees of the boxer-brief (I count myself among them) with all the comfort of a boxer and the stability of a brief, directors of Roman era film epics and their appreciation for the loincloth and Mormons with their ultra-secret special underwear.
My personal feeling, though, is that athletes get the shaft in all of this because there is nothing worse than wearing a cup. Do you think baseball players are constantly adjusting themselves because they think it looks cool? No way, man. Playing with yourself in public is not cool anywhere (except certain clubs in Thailand). Those cups hurt. Sensitive areas constantly being pinched, awkward one-size-fits-all sizing that doesn’t really fit anyone and the thing never stays in one place. Granted, when it comes down to choosing between comfort and the ability to reproduce, 9 times out of 10 RSBS picks comfort. But that doesn’t change the fact that it’s an imperfect solution to a very real problem.
If only we could all just be comfortable in our underclothing. For instance, even if comfort isn’t the stated aim of this current American Apparel campaign, that’s the lesson we have decided to take from it anyway. No, don’t thank us. We’re just doing our job.